Elaboration on Potential Outcomes (EPO)

Nenkov, G. Y., Inman, J. J., & Hulland, J. (2007). Considering the future: The conceptualization and measurement of elaboration on potential outcomes. Journal of Consumer Research, 35, 126-141. doi: 10.1086/525504

	Table of Contents
	Description
	History of Use
	References

Description:

Purpose		EPO was designed to assess individuals' tendencies to generate and evaluate possible positive and negative consequences of their behavior.
Questions		13 items using 7-point scales (1 = strongly disagree to 7 = strongly agree)
Sub-scales		3 sub-scales: Generation / evaluation of potential outcomes (General) Positive outcome focus (Positive) Negative outcome focus (Negative)
Domain
Psychometrics
Sample items		I try to anticipate as many consequences of my actions as I can. (General) I keep a positive attitude that things always turn out all right. (Positive) I am often afraid that things might turn out badly. (Negative)

References:

Scale:

Nenkov, G. Y., Inman, J. J., & Hulland, J. (2007). Considering the future: The conceptualization and measurement of elaboration on potential outcomes. Journal of Consumer Research, 35, 126-141. doi: 10.1086/525504

Uses:

Nenkov, G. Y., Inman, J., Hulland, J., & Morrin, M. (2009). The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases. Journal Of Marketing Research, 46(6), 764-776. doi: 10.1509/jmkr.46.6.764

*