Purpose
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A self-assessed, 6-dimension measure of Consumer Wisdom. Consumer Wisdom
reflects the traits of a wise consumer who is adept at consuming in a way that
promotes their own well-being while also reflecting a concern for the well-
being of others.
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Questions
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24 items (4 per dimension): How well (or how often) does each of the following statements describe you? (1=never; 2=occasionally; 3=sometimes; 4=often; 5=frequently; 6=usually; 7=always)
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Sub-scales
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The 6 dimensions are: 1) Responsibility, 2) Purpose, 3) Flexibility, 4)Perspective, 5) Reasoning, and 6) Sustainability.
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Domain
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Decision Approach
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Sample items
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- I have a realistic sense of the lifestyle that I can afford (Responsibility)
- I manage my budget so that I can spend some money on experiences that give me a lot of pleasure and joy (Purpose)
- I borrow or rent products to try them out before deciding if I want to buy them (Flexibility)
- Before I buy something, I consider my previous experiences with similar
purchases (Perspective)
- I understand which product features are the most important (Reasoning)
- I buy products from companies that promote environmental responsibility, even
when they cost more (Sustainability)
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