The Response-to-Failure Scale (RTFS)

Zemack-Rugar, Yael, Canan Corus, and David Brinberg. 2012. "The 'Response-to-Failure' Scale: Predicting Behavior Following Initial Self-Control Failure." Journal of Marketing Research (JMR) 49 (6): 996-1014. doi:10.1509/jmr.10.0510.

Scale and Scoring: Response_To_Failure_Scale_and_scoring.docx


Table of Contents


Description


References


Description:

Purpose

For sequential goals, how failure on an initial goal-related task impacts subsequent goal-related behavior.
Questions

9-18, 7-point Likert Scales
Sub-scales

3 subscales, based on domains (eating, spending, cheating). A template is provided for the development of the scale in any ad-hoc domain.
Domain

Motivation: Self-Regulation
Sample items

The scale includes scenarios and items. Below is a sample scenario and 2 items from the eating domain.

Imagine you are trying to lose weight. You went out to lunch with a couple of friends and had a huge meal with a generous helping of dessert; it certainly was more calories than you should have had the whole day. At the end of your busy day, you can't wait to get home and relax. You're standing in front of your fridge, looking at some leftover salad and some leftover fried chicken. You debate which of the two to have for dinner.
  • I would think that since I already ruined my diet at lunch, I may as well enjoy the chicken for dinner.
  • I would keep thinking about how I had eaten so much for lunch already.


References:

Scale:
Zemack-Rugar, Yael, Canan Corus, and David Brinberg. 2012. "The 'Response-to-Failure' Scale: Predicting Behavior Following Initial Self-Control Failure." Journal of Marketing Research (JMR) 49 (6): 996-1014. doi:10.1509/jmr.10.0510.

Additional notes:
An unplublished, academic domain scale is available from the author.
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